Under Armour

Under Armour, which is based in Baltimore, USA, was founded in 1996 by Kevin Plank, who was 23 years old at the time and had played on a college football team. Hence the company's name: "armour" means "armor" and indicates the protective gear worn by football players to protect themselves. "Under" means "underneath" - Plank's idea was to make a jersey that would stay dry during training and not absorb sweat.